Command Center

Growth Toolkit

Select any card below to launch a tool instantly — or use the AI Growth Agent to run everything conversationally.

10Tools
FreeNo Sign-up
24/7AI Agent
InstantResults
Instant

Website Audit

Scan speed, mobile UX, SEO gaps & Core Web Vitals — full report in seconds.

5 Steps

Strategy Quiz

Answer 5 quick questions to get a tailored growth strategy for your brand.

Predictor

Ad Budget Planner

Forecast reach, clicks, leads & revenue based on your budget and target ROAS.

CRO

Landing Page Analyzer

Get a CRO score with actionable fixes for copy, CTA, trust elements & mobile UX.

Score

AI Readiness Checker

Assess your data, tech stack & team maturity to unlock AI-powered growth.

Live

Social Proof

Live feed of client wins, bookings, reviews & campaign success notifications.

30 Min

Book a Call

Pick a date & time for a free strategy session with our growth team.

Live

Marketing Dashboard

Simulate CAC, LTV, ROAS and visualize channel performance in real-time.

Unit Economics Tool

Customer Acquisition Cost (CAC) Calculator

Calculate your blended CAC, LTV:CAC ratio, payback period, and discover 5 data-driven tactics to lower customer acquisition costs across Meta & Google Ads.

Model Your Economics

Meta Ads, Google Search, TikTok, or influencer media spend.
Sales team salaries, CRM subscriptions, creative production fees.
Count only net-new first-time purchasing accounts.
Average total revenue generated per customer over their lifespan.

Live Unit Economics Telemetry

Healthy Growth Zone
Blended CAC ₹2,500
LTV : CAC Ratio 4.80x
CAC Payback 1.8 mos
Max Allowable CAC ₹8,400
Net Profit / User ₹5,900
Total Spend ₹2,00,000
Unit Economics Status: Highly Scalable

Your LTV:CAC ratio is in the top decile. Each rupee invested in acquisition yields strong margins and healthy cash flow. You have sufficient headroom to scale Meta ad budgets aggressively.

What is Customer Acquisition Cost (CAC) & How is It Calculated?

Customer Acquisition Cost (CAC) is the comprehensive financial investment required to convince a prospective customer to buy your product or service. Unlike simple Cost Per Click (CPC) or Cost Per Lead (CPL), CAC incorporates your complete acquisition expense stack.

CAC = (Total Marketing Ad Spend + Total Sales Expenses & Overhead) ÷ (Number of New Customers Acquired)
Where LTV:CAC Ratio = Customer Lifetime Value (LTV) ÷ Customer Acquisition Cost (CAC)

Industry LTV : CAC Benchmarks

🔴 Less than 1.0x
Losing money on every acquired customer. Unsustainable unit economics.
🟡 1.0x – 2.9x
Break-even or marginal profit. Slow payback period restricts aggressive ad scaling.
🟢 3.0x – 4.9x
Healthy sweet spot for fast-growing D2C, B2B, and wellness agencies.
🚀 5.0x or Greater
Exceptional margin. Indicates you are under-investing in acquisition and can scale spend 2x-5x.

5 Tactics to Lower Your CAC on Meta & Google Ads in 2026

1. Dynamic Creative Diversification (Hook Retention Framework)

Fatigued ad creatives cause Meta's auction algorithms to charge higher CPMs. Rotate at least 5 creative variants weekly (founder UGC, motion graphics, testimonial carousels) to sustain lower acquisition costs.

2. First-Party Server Telemetry (Meta Conversions API - CAPI)

Client-side browser pixels lose up to 35% of conversion events due to ad-blockers and privacy updates. Implementing server-side Conversions API feeds rich conversion signals back to Meta to optimize targeting.

3. Instant Lead Qualification via WhatsApp Automation

In high-ticket services and real estate, lead-to-close rates drop 8x if leads aren't contacted within 5 minutes. Automated WhatsApp workflows qualify intent within 60 seconds, drastically lowering CAC per closed deal.

4. Post-Click Funnel & Landing Page Optimization (CRO)

Doubling your landing page conversion rate from 1.5% to 3.0% immediately cuts your CAC in half without changing your ad spend. Use our Landing Page Analyzer to inspect friction points.

5. Boost LTV with Post-Purchase Retention & Cross-Sells

Acquiring a second purchase from an existing customer costs 5x less than acquiring a new customer. Implement automated email/SMS flows and subscription models to expand your allowable CAC ceiling.

Tool 01

Website Audit Tool

Get a full SEO, speed, mobile & UX audit instantly. Enter your URL and we'll scan everything.

Enter Your Website

Enter your URL and click "Run Full Audit" to see your results

AI Growth Agent

Reka AI Assistant

Run Website Audits, Budget Forecasts, Strategy Quiz, Book Calls — all inside this AI chat. No forms, no redirects.

Reka AI Growth Agent ● Online — runs all 9 tools conversationally
9 Tools Inside
Tool 03

Marketing Strategy Quiz

5 questions. Discover the perfect strategy for your business in 2 minutes.

Question 1 of 5
What best describes your business stage?
Startup — launched less than 1 year ago
Growth — scaling fast, need more leads
Established — stable, want to optimize ROI
Enterprise — large brand, complex needs
What's your primary marketing challenge?
👀 Not enough website traffic
Getting quality leads
Converting visitors into customers
Retaining existing customers
What's your monthly marketing budget?
Under ₹50,000/month
₹50K – ₹2L/month
₹2L – ₹10L/month
₹10L+/month
Which channels have you tried?
Just starting out — nothing yet
Social media (organic)
Paid ads (Google/Meta)
Multiple channels — need integration
What's your top priority right now?
Fast results — within 30 days
Scalable, long-term growth
Build brand authority & trust
Automate & systemize marketing
Tool 04

Ad Budget Planner

Calculate your ideal ad spend across Meta, Google & YouTube — and see projected returns.

Configure Your Campaign

Projected Results

Est. Reach—
Clicks—
Est. Leads—
Conversions—
CPL—
Revenue—
Recommended Monthly Budget Split
Tool 05

Landing Page Analyzer

Instantly analyze your landing page's CTA, copy, trust signals & conversion barriers.

Analyze Your Page

Submit your landing page to get a detailed CRO analysis

Tool 06

AI Readiness Checker

Find out how ready your business is for AI automation. Get scored across 6 key pillars.

Business Profile

Fill in your profile to get your AI Readiness Score

Tool 07

Social Proof Dashboard

Live feed of recent wins, client bookings, reviews & campaign milestones.

📡 Live Activity Feed

Agency Stats

Brands Scaled750+
Avg. ROAS4.2x
Revenue Generated₹27Cr+
Creative Sprint24–48h

Latest Reviews

Tool 08

Book a Strategy Call

Schedule a free 30-minute call with our team. No obligations.

Select a Date

May 2026
Available Times (IST)

Your Details

LIVE CAMPAIGN DASHBOARD

Real-Time Growth Intelligence

Cinematic live feed of impressions, conversions, world activity & social buzz — updated every second.

Impressions Today
0
+2.4K/min
Live Conversions
0
+18/hour
Live ROAS
4.2x
+0.2x today
Ad Spend (Live)
₹0
₹3.2K/min

World Activity

Live
38Countries
142Cities
2.1KActive Now

Live Conversions

Live

Channel Performance

Social Mentions

Live